El 26 marzo de 1987 comenzó a ponerse en práctica la estrategia que convirtió las Nike Air Max 1 en leyenda [audio_player file="https://api.spreaker.com/v2/episodes/49305511/download.mp3"]
En 1989 se lanzaron al mercado las New Balance BBall 550. Fue por aquel entonces cuando James Worthy vino Barcelona. [audio_player file="https://api.spreaker.com/v2/episodes/49124506/download.mp3"]
Aquella foto de Michael Jordan con zapas New Balance en la que poco tiempo después se inspiró Nike para anunciar mundialmente las Air Jordan 1 [audio_player file="https://api.spreaker.com/v2/episodes/48986084/download.mp3"]
Las comunidades de Basket Global de Hoopers, un proyecto socio cultural que dinamiza la escena streetball en las ciudades [audio_player file="https://api.spreaker.com/v2/episodes/48816531/download.mp3"]
En toda una vida en adidas España con Gabi Farrerons charlamos sobre historias desconocidas del mundo del deporte que te encantará descubrir [audio_player file="https://api.spreaker.com/v2/episodes/48723243/download.mp3"]
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